«Tsanotel 2* Limassol – кто виноват и что делать?» "Tsanotel 2* Limassol - who is to blame and what to do?"

Tsanotel 2* Limassol - Hotel Marketing Tutorial.

The main thing to know about Tsanotel: if this is your only option to relax in Cyprus, go by all means! Keep in mind, however, that Tsanotel 2* Limassol is just asking for a collection of marketing cases (learning situations) for the first year of a business school. This hotel is a prime example of how a fixed asset investment can be ruined by a strict return on that investment.
So, case.
“Tsanotel 2* Limassol – who is to blame and what to do? »
The first component of the marketing mix is ​ ​ location. For dynamic lovers of freedom, hiking and the sea - amazing, beyond praise, 200% satisfaction. The hotel is located in the tourist area of ​ ​ Limassol, next to the bus stop. Around - excellent shops with products, local delicacies, adapters for sockets 1 each.

7 euros and other essential goods, there are also interesting manufactured goods: a designer clothing outlet, where shirts for 30 euros are side by side with Cavalli dresses for 800 euros, a handmade shoe store, jewelry, cosmetics, etc.
The beach is across the road. In Limassol, unlike Ayia Napa, and, moreover, from Paphos, you don’t need to worry about the beach at all. The whole city is a beach. You can swim anywhere from the old port to the end of the tourist area. Everywhere there is a fairly convenient entrance to the sea, everywhere is clean, everywhere there are sun loungers and umbrellas for 2.5 euros per day. Somewhere there is a shower - free of charge for buyers of sun loungers and 0.2 euros for the rest (prepare coins! ) Somewhere, buyers of sun loungers and umbrellas are provided with wi-fi. Almost everywhere, the range of services includes basins for washing feet.
There are places that are luxuriously equipped like the beaches of five-star hotels. One such place is Columbia Beach.
It is a 30 minute walk from Tsanotel towards Crown Plaza, or a 30 minute bus ride in 10 minutes. Columbia Beach management demonstrates an amazing understanding of its customers. Free toilets and showers, two free umbrellas for those who are lucky enough to take them, luxurious sun loungers, trendy lounge music - why not stay here longer?
Tsanotel guests, unlike Columbia Beach visitors, have absolutely no reason to stay at the hotel. Because they need to pay literally for every step. And this is a pity, because the premises and infrastructure of Tsanotel are very pleasant.
So, the remaining components of the Tsanotel 2 * Limassol marketing mix are the building, living conditions, and staff.
Fresh renovation, light colors of the floor and walls, high ceilings and a large area of ​ ​ the rooms, bright color spots of textiles, an unusually designed lobby, fountains, elevator glass touch panels and many other details indicate that someone has invested a lot of soul and money into the design . The management found good suppliers of soap and towels, a good laundry. Liquid soap in the bathroom smells amazing, washing with it is a pleasure. Towels are soft, large, smell delicious.

But at the stage of completing the rooms and the final formation of the list of services, apparently, austerity began. So I see the next meeting of the owners and management of Тsanotel, where a new motivation system is announced to the management, with a small salary and bonuses directly dependent on operating profit. What's left for the director? He needs to feed his family somehow!
The director assembles a team and through intense brainstorming, a lot of “brilliant” details are born regarding food, staff and additional services (the rest of the marketing mix):
• Buy the cheapest mattress covers that will stretch and tear in a few weeks, and don't care that guests wake up in the morning on bare mattresses
• Mattresses should also be taken cheaper. And firmer.
• And let the beds move across the floor from the slightest movement of a person lying on them. So cooler.
• Do not install refrigerators in the rooms, although initially places for this were provided. Do guests want cold water in the heat? Let them buy water at the bar for 1.5 euros per bottle. After all, they will not realize that in a nearby kiosk you can buy chilled water for 0.5 euros. And if they realize, then we will forbid them to drink it in the rooms. How?
And we will write announcements that it is forbidden to drink and eat anything that is not bought on the territory of the hotel on the territory of the hotel.
• Offer room service for food and beverages. For the price of a nearby kiosk. The fact that guests will not want to buy warm water, wine and whiskey without the ability to cool drinks is not a problem for the management of Tsanotel 2 * Limassol
• Adapters for electrical appliances sell for 3 euros. In a nearby store you can buy for 1.7 euros? Well, let them go and buy.
• Rent out cups and a kettle. For 10 euros. Not cheap! The kettle will pay off in one rental, then the net profit.
• Charge for wi-fi 5 euros per day or 30 euros per week. Per person. For two, it means already 60. Cool? Super!
• Leave one bartender at the bar for dinner. Give him the oldest blender, or even let him bring his own from home. If anyone wants a smoothie, then let him watch how hard it is for the bartender with this blender, you see, he will leave a tip out of pity

• Allocate for smokers the most beautiful places in the restaurant - on a green lawn, under the trees. This will appeal to smokers who are tired of discrimination in the EU countries, and in Russia they have a hard time. It is merciless to drive non-smoking guests out of these areas, referring to the orders of management. Let smokers feel their exclusivity
• Buy the cheapest coffee and adjust the coffee machine so that the coffee is as liquid as possible.
• Instead of yogurt, give a cottage cheese product with vegetable fat
• Serve the cheapest olives, so slightly wrinkled and shriveled
• Give margarine instead of butter for breakfast.
• Jam also give the cheapest, on flavorings and dyes
• Promise to serve breakfast on the day of departure, but no hot breakfast. When a guest tries to make himself a sandwich with himself, accuse him of “stealing food”.
If a guest tries to say that breakfast and dinner supposedly included in the price of accommodation were 80% inedible during the week, in principle, accuse them of stealing food again.
• And all this will certainly be fixed by the rules of the hotel.

I must say that the hotel staff are very well-mannered, polite, intelligent. They smile sincerely, help, lively respond to requests. They are real good guys! Sometimes they break out "sorry, madame, it's not our decision, it's management. " Yes, I understand… management…

Management is focused solely on the product, without the slightest attempt to provide for the desires of the consumer and earn money by satisfying them, and not trying to be cheap on basic needs.
It never occurred to anyone that at an early breakfast on the day of departure, one could not only “allow” the guest to take a piece of bread and 30 grams of cheap cheese on the road, but also give him a bag for this.
Because it, by and large, does not cost anything, but the gratitude of the guests skyrockets.
It never occurred to anyone not to mark up additional goods higher than in the surrounding stores
No one realized that the prices in the bar should somehow be brought to the average in the area

No one guessed that because of the paid Wi-Fi, people massively dumped from the hotel after breakfast. And this is a pity, because the territory of the hotel is worthy: spacious, well-groomed, playgrounds for children are equipped, the pool is large enough, an invigorating, but unobtrusive lounge sounds everywhere. Here, Internet-addicted guests could hang out for hours, replenishing the cashier of the bar, and there, you see, they would buy lunch. And in the original lobby, furnished with designer chairs, people with smartphones, tablets and laptops could hang out, enjoying cocktails and wine and painting the charms of Tsanotel 2 * Limassol. They don't hang. Alas.
How to prepare for a trip to Tsanotel 2 * Limassol, while there is a focus on the needs of management?
Take something with you that will allow you to fasten the bed linen. Pins, threads and needles, adhesive tape, elastic bands, clothespins ...
You can cool drinks by wrapping the bottle in a damp cloth and turning on the air conditioner. One hour - and you can drink water.
Adapters for sockets can be bought at the discount supermarket Plus, from the hotel to the left, no more than a three-minute walk. Another interesting thing there is delicious chocolate and sugar-free cookies, and the sweetener erythritol + stevia (those in the subject know it). Drinking water is also very cheap there, but, unfortunately, there is no chilled water. Chilled can be bought at a kiosk (in Greek - Periptero) directly next to the hotel.
I won’t advise you to take a boiler with you, it’s still a violation of fire safety.
And it is best to consider Tsanotel 2 * Limassol, given its low price, cleanliness, helpful staff and excellent location, simply as a place to stay. Put in the budget of the trip the rental of a kettle and cups, morning coffee in pleasant places and the purchase of a local SIM card with a good Internet rate. Because Cyprus is a paradise, and the disadvantages of Tsanotel cannot outweigh its advantages.
We loved the beach at the apartment across the road. To get to it, you need to exit the hotel on the left, at the first traffic light we cross the road, turn right, pass the nut shop and the cheap clothing store, and before reaching the crossroads, turn left. In front of you is a shady, tiled path between pretty apartments. Flowering shrubs and climbing plants surround you along the way. There are sun loungers in neat little courtyards, sometimes cats gracefully lie on them.

A few steps to the right is the snack bar “Happy days” - “Happy days”, where from 11-30 to 16-00 you can have a very tasty and inexpensive meal, and from early morning until late evening - extremely inexpensive and tasty drink. Wi-fi is free here, as in all cafes in Cyprus. A spectacular blonde in her 50s quickly and kindly serves visitors, managing to sing along to the hits coming from the speakers. In general, complete relaxation. A few more steps and you are on the beach. There are stones, an entrance to the sea through sandbags, you can lie right on the lawns under palm trees, or on a rocky shore, or sit on benches romantically placed along the walking paths. And at any time you can get up and go towards the business center, or deep into the tourist area, and everywhere there will be paths, trees, sea air, scents of flowers and leaves, beaches, freedom and safety. Cyprus. Delight. Just heaven.