At the end of August 2016, the IMG Group opened an indoor entertainment complex for families in Dubailand - IMG Worlds of Adventure - the first theme park in the region. The amusement park with an area of ​​about 140,000 square meters and a capacity of more than 20,000 people a day, with air temperature control, includes 4 thematic zones with all kinds of attractions. World-famous brands represent the Cartoon Network zone with cartoon characters and the 3D Marvel zone with Iron Man, Hulk and Spider-Man, and the Lost Valley Dinosaur Park is the development of the IMG Group.
In the IMG Boulevard zone, you can visit cafes and restaurants, walk through concept stores and souvenir shops, see performances by animators and street artists. It offers 25 shops and 28 food establishments with an interactive themed immersion effect. Spectators are invited to the Novo Cinema IMAX cinema with 12 cinema halls; fast free wi-fi is available throughout the park.