Ipanema and Leblon are urban areas located nearby, separated by a narrow channel connecting the Rodrigode Freitas lagoon with the sea, with the beaches of the same name on their territory. Leblon is the richest and most expensive area, and the Ipanema area is the second most prosperous in Rio de Janeiro. Leblon is home to a large shopping center "Basket Leblon", which has an ice rink, a cinema and more than two hundred different shops. Ipanema has the largest and most luxurious shopping street in Rio, cultural and entertainment centers.
Leblon beach is visited mainly by respectable people and families, and Ipanema beach is one of the most fashionable, with a large number of young people. The beaches in Rio are divided by numbered lifeguard towers - Postos - Postos 7-10 are located on Ipanema, 11 and 12 on Leblon.
On the territory adjacent to the beaches there are expensive bars and restaurants, luxurious villas and luxurious apartments. There are several bike paths along the beach, and the beaches are the most popular surf spot in Rio.